HA4 Task 6 - Evaluation

Ha4 evaluation from k_ishii_

HA4 Task 5 - Post-Production

HA4 Task 4 - Production

Pp production log_template from k_ishii_

HA4 Task 3 - Pre-Production

Schedule week 1

Schedule week 2

Schedule Week 3

Schedule Week 4

Pp risk assessment_template from k_ishii_

Pp shooting schedule_template from k_ishii_

HA4 Task 2 - Ideas Generation

My idea is based on a pair of nike air max 1 from k_ishii_

HA4 Task 1 - Research for Production

I have chosen to do my advertisement on a pair of Nike AirMax 87’s. The codes and conventions for this product includes generally a well known sportsman running with the shoes. In most trainer’s advertisements, they show the shoes in action as a person runs and shows what the shoes are capable of and also enhances the colour of the shoes to catch the audience’s eye. I have linked a good example of a shoe advert that will help me get ideas for my own advert.

HA3 Task 5 - Audience Identification

Qualititive Research
This type of Research is based on opinions, attitudes and preferences rather than facts and figures. For example if you have 10 out of a possible 20 people that listen to a radio station in a class, you'd ask the 10 people who don't listen to it the reasons why and gather data. A big example of Qualitative Research would be Twitter, where you can easily see 'trends (#)' and see what people have to say about various things from around the world.

Quantitative Research
Quantitive Research involves collecting facts and information that can be counted, producing numerical and statistical data. Quantitative research is a quantifiable research approach in which raw data is collected and turned into usable information by mathematical manipulation that leads to forward-looking predictions. Here is an example of Research conducted with numerical statistics http://www.barb.co.uk/