HA4 Task 1 - Research for Production

I have chosen to do my advertisement on a pair of Nike AirMax 87’s. The codes and conventions for this product includes generally a well known sportsman running with the shoes. In most trainer’s advertisements, they show the shoes in action as a person runs and shows what the shoes are capable of and also enhances the colour of the shoes to catch the audience’s eye. I have linked a good example of a shoe advert that will help me get ideas for my own advert.