Thursday, 11 April 2013

HA3 Task 4 - Sources of information

Rate cards - A rate card is a document containing prices and descriptions for the various ad placement options available from a media outlet

Imformation packs basically provide you with all the information that you need to plan your advertsing. It provides rate cards, publication dates, insertion dates etc.

Research agencies provide market research for the advertisement agencies, so they will just ask them questions.

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